Sep 3, 2012

New Dr Who breaks IView viewing record

According to the SMH:

The cashed-up commercial TV sector is the loudest voice in the room when it comes to complaining about piracy. To the government. To internet service providers. And to their audience.

But on the weekend it was the humble national broadcaster, our dear old Aunty, that took the fight to the pirates and won.

The ABC's decision to launch the new series of Doctor Who via its iView online platform a week before airing it on TV has paid dividends.

Read more:

Yes, if you give the consumer what they want for a reasonable price and via a platform that is convenient.  They will use your service.

Did you enjoy this post? Would you like to read more? You can subscribe to the blog through a reader,by Email or Follow me on twitter.


Related Posts Plugin for WordPress, Blogger...