Sep 4, 2010

Win a new Sony E-reader (Australian Comp)

Sony Reader Digital Book with touch screen - PRS700BCSony is about to release its new e-reader models and this time they will be including the Australian market as part of that release.

When can I get my hands on it?
There seems to have been some confusion about release dates but it looks like it will be the end of September before Australians see it at Borders or Myers stores

Win an E-reader
Random House Australia have a draw to win one of the two new models on offer.  Click here for the entry form.

The Models
The two new models are the PRS 350 and the PRS 650.  The PRS 350 is set to retail around the $ 230 mark, the PRS 650 at $300.  At those prices both units are more expensive than their rough kindle equivalents, the  distinct difference being the touch screen technology and Sony's ability to have the unit shipped to a store front where consumers can hold it in their hand and try before purchasing.

Sony had planned to release its readers in Australia earlier in the year( Aussies have been able to buy units from America) but decided to wait for the new touch screen units and an improvement in the Aussie e-book market.  So with this release lets hope choice, pricing and availability are improving for Australian consumers.

H/T to Book Thingo for giving me a heads up


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